About

The mission of this blog is make sometimes abstract or esoteric appearing research more accessible to practicing marketing managers. We scan the research literature for published research that have interesting topical implications and infer managerial applications. Our objective is give marketing managers new insights and perspectives to common problems. Just to make sure this doesn’t get too academic, Kristine Whall does most of the writing. Kristine is a brilliant undergraduate marketing major at Michigan State University. She is also my editor for mtechie and marketingtechie.com. She’s looking for job. Hire her! She’s great!

Glenn Omura is Associate Professor of Marketing at Michigan State University, and publisher of http://marketingtechie.com/